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Steal these ideas! : marketing secrets that will make you a star /
"The marketer's guide to standing out from the crowd and connecting with consumersAs advertisements become more ubiquitous online and off, the struggle to really capture a customer's attention is heating up. In Steal These Ideas!, Second Edition, Steve Cone, internationally renowned m...
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Hoboken, N.J. :
Bloomberg Press,
©2012.
|
| Edition: | 2nd ed. |
| Series: | Bloomberg ;
144. |
| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |
Table of Contents:
- Steal These Ideas!: Marketing Secrets That Will Make You A Star; Contents; Introduction; Chapter 1: Billions and Billions Wasted . . .; McDonald's Almost Gets It; New Challenges We Face and Five Rules to Live By; What about Political Slogans?; Remember; Chapter 2: Three Hidden Ingredients in Every Winning Promotional Campaign; The Ultimate Help-Wanted Ad; The Early Days of Playboy Magazine; Rolling Stone Magazine; Pan American WorldPass and How Last Became First; Other Quick Airline Stories about Creating Customer Excitement; One for the Gipper; Don't Leave Home without It; Mr. Whipple.