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Steal these ideas! : marketing secrets that will make you a star /
"The marketer's guide to standing out from the crowd and connecting with consumersAs advertisements become more ubiquitous online and off, the struggle to really capture a customer's attention is heating up. In Steal These Ideas!, Second Edition, Steve Cone, internationally renowned m...
| Cote: | Libro Electrónico |
|---|---|
| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Hoboken, N.J. :
Bloomberg Press,
©2012.
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| Édition: | 2nd ed. |
| Collection: | Bloomberg ;
144. |
| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |
Table des matières:
- Steal These Ideas!: Marketing Secrets That Will Make You A Star; Contents; Introduction; Chapter 1: Billions and Billions Wasted . . .; McDonald's Almost Gets It; New Challenges We Face and Five Rules to Live By; What about Political Slogans?; Remember; Chapter 2: Three Hidden Ingredients in Every Winning Promotional Campaign; The Ultimate Help-Wanted Ad; The Early Days of Playboy Magazine; Rolling Stone Magazine; Pan American WorldPass and How Last Became First; Other Quick Airline Stories about Creating Customer Excitement; One for the Gipper; Don't Leave Home without It; Mr. Whipple.