Digital impact : the two secrets to online marketing success /

"Win online by attracting the right customers and getting the right performance measurement. Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocat...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Ramsey, Geoff, 1959-
Other Authors: Mayar, Vipin, 1962-
Format: Electronic eBook
Language:Inglés
Published: Hoboken, N.J. : John Wiley & Sons, Inc., ©2011.
Subjects:
Internet marketing.
Electronic commerce.
Marketing sur Internet.
Commerce électronique.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Part I. Chapter 1. Introduction ; Chapter 2. Secret #1: the right approach to performance measurement ; Chapter 3. Secret #2: magnetic content
  • why attraction beats distraction
  • Part II. Chapter 4. Search ; Chapter 5. Online display ads ; Chapter 6. E-mail marketing ; Chapter 7. Social media: connections that count ; Chapter 8. Mobile: the always on, anytime, anywhere channel ; Chapter 9. Online video: delivering emotional engagement
  • Part III. Chapter 10. Integration across online and offline channels ; Chapter 11. Digital dashboards ; Chapter 12. Putting it all together.

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