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We first : how brands and consumers use social media to build a better world /

Social media expert Simon Mainwaring details a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit while creating sustainable social change.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Mainwaring, Simon
Corporate Author: Tantor Media
Other Authors: Lee, John Rafter (Narrator)
Format: Electronic Audio
Language:Inglés
Published: [Old Saybrook, Conn.] : Tantor Media, [2011]
Edition:Retail ed. ; Unabridged.
Subjects:
Online Access:Texto completo (Requiere registro previo con correo institucional)

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