APA (7th ed.) Citation

Kapil, K. N., & Mukherjee, J. (2011). Case studies in marketing. Dorling Kindersley.

Chicago Style (17th ed.) Citation

Kapil, Kanwal Nayan, and Jaydeep Mukherjee. Case Studies in Marketing. New Delhi: Dorling Kindersley, 2011.

MLA (8th ed.) Citation

Kapil, Kanwal Nayan, and Jaydeep Mukherjee. Case Studies in Marketing. Dorling Kindersley, 2011.

Warning: These citations may not always be 100% accurate.