Content marketing for dummies /

Get the whole picture and learn to create a successful online content marketing programSuccessful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content mar...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Gunelius, Susan
Format: Electronic eBook
Language:Inglés
Published: Hoboken, N.J. : Wiley, 2011.
Series:--For dummies.
Subjects:
Marketing > Popular works.
Marketing > Ouvrages de vulgarisation.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Marketing
Popular works
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • pt. 1. Getting started with a content marketing plan
  • pt. 2. Marketing with long-form content
  • pt. 3. Marketing with short-form content
  • pt. 4. Engaging in online conversations to share content
  • pt. 5. Achieving long-term success
  • pt. 6. The part of tens
  • pt. 7. Appendixes.

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