Selling to the new elite : discover the secret to winning over your wealthiest prospects /

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The New Elite exposed the lives and minds of America's richest people. Now, the authors reveal what and how these titans of wealth buy...and how to sell to them.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Taylor, Jim, 1947-
Otros Autores: Kraus, Stephen, Harrison, Doug, 1965-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : American Management Association, ©2011.
Temas:
Selling.
Affluent consumers.
Customer relations.
Vente.
Consommateurs riches.
selling.
Affluent consumers
Customer relations
Selling
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • The desire to acquire
  • The passion of the salesperson
  • The passion of the prospect
  • The passion of the product
  • Theory into practice : thirteen expressions of passion in selling
  • From passion to execution.

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