Content is cash : leveraging great content and the web for increased traffic, sales, leads, and buzz /

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Montes de Oca, Wendy
Format: Electronic eBook
Language:Inglés
Published: Indianapolis, Ind. : Que Pub., ©2012.
Edition:1st ed.
Subjects:
Internet marketing.
Marketing > Computer programs.
Strategic planning > Computer programs.
Marketing sur Internet.
Marketing > Logiciels.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Content rules!
  • Online content syndication : what you need to know
  • The power of search : understanding search engine optmization for more effective content-based marketing efforts
  • What came first? : the guerilla or the web?
  • What is content?
  • Learning and leveraging the SONAR content distribution model
  • SEO for SONAR : how to get found by search engines
  • SONAR in action : results and analytics
  • Monetize the traffic : blueprint to building a site that leverages SONAR
  • Your online marketing mix : dovetailing SONAR with other high-performing internet marketing tactics
  • How to write great, free content (that gets read and passed around!)
  • The best SONAR platforms : my personal list.

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