Shopper intimacy : a practical guide to leveraging marketing intelligence to drive retail success /

<P style=""MARGIN: 0px"" soNormal>In Shopper Intimacy, two world-renowned retail experts draw on unprecedented in-store research to illuminate how shoppers actually think, feel, and act in retail environments. Then, they introduce the Retail Ecosystem Analytics Program (REA...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: DeHerder, Richard Guy, 1953-
Other Authors: Blatt, Dick
Format: Electronic eBook
Language:Inglés
Published: Upper Saddle River, N.J. : FT Press, ©2011.
Subjects:
Marketing.
Consumers.
Marketing
marketing.
Commerce.
Business & Economics.
Marketing & Sales.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Reap retail ecosystem analytics program
  • Measuring marketing at retail in supermarkets
  • Measuring marketing at retail in convenience stores
  • Measuring marketing at retail in drug stores
  • Establishing in-store audience measures
  • Capturing shopping dynamics in store
  • Shopper models
  • Decision drivers
  • Online retailing
  • Measuring return on investment.

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