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Shopper intimacy : a practical guide to leveraging marketing intelligence to drive retail success /
<P style=""MARGIN: 0px"" soNormal>In Shopper Intimacy, two world-renowned retail experts draw on unprecedented in-store research to illuminate how shoppers actually think, feel, and act in retail environments. Then, they introduce the Retail Ecosystem Analytics Program (REA...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Upper Saddle River, N.J. :
FT Press,
©2011.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | <P style=""MARGIN: 0px"" soNormal>In Shopper Intimacy, two world-renowned retail experts draw on unprecedented in-store research to illuminate how shoppers actually think, feel, and act in retail environments. Then, they introduce the Retail Ecosystem Analytics Program (REAP), a rigorous, complete methodology for transforming this knowledge into winning campaigns, products, and formats. |
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| Descripción Física: | 1 online resource (242 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780132485364 0132485362 9781282767980 1282767984 9786612767982 6612767987 |