Customer service : new rules for a social media world /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Shankman, Peter
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Indianapolis, Ind. : Que, ©2011.
Temas:
Customer services.
Internet marketing.
Social media.
Online social networks.
Service à la clientèle.
Marketing sur Internet.
Médias sociaux.
Réseaux sociaux (Internet)
social media.
Customer services
Internet marketing
Online social networks
Social media
Commerce.
Marketing & Sales.
Business & Economics.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Putting together a social media team
  • Examples of how it doesn't work (and what happens)
  • Before the explosion: winning your customer
  • Customer service is a way of life
  • Social media damage control: stopping small problems from becoming big ones
  • Making customer addicts online: best practices that work!
  • Keeping the addiction going
  • Monitoring your successes and failures
  • Putting it all together: what did we learn?

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