APA (7th ed.) Citation

McDonald, K. (2011). How to market to people not like you: "know it or blow it" rules for reaching diverse customers. John Wiley & Sons, Inc..

Chicago Style (17th ed.) Citation

McDonald, Kelly. How to Market to People Not like You: "Know It or Blow It" Rules for Reaching Diverse Customers. Hoboken, New Jersey: John Wiley & Sons, Inc., 2011.

MLA (8th ed.) Citation

McDonald, Kelly. How to Market to People Not like You: "Know It or Blow It" Rules for Reaching Diverse Customers. John Wiley & Sons, Inc., 2011.