Business analytics for Sales and Marketing Managers : How to Compete in the Information Age /

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"Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing cu...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Laursen, Gert H. N.
Format: Électronique eBook
Langue:Inglés
Publié: Hoboken, N.Y. : John Wiley & Sons, [2011], ©2011.
Sujets:
Consumers' preferences > Research.
Consumers > Research.
Consommateurs > Préférences > Recherche.
Consommateurs > Recherche.
BUSINESS & ECONOMICS > Marketing > Research.
Consumers' preferences > Research
Consumers > Research
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)

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