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Creative strategy : reconnecting business and innovation /
Annotation
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chichester, U.K. :
John Wiley & Sons,
2010.
|
| Colección: | Images of business strategy
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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|---|---|---|---|
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| 082 | 0 | 4 | |a 658.4/012 |2 22 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Bilton, Chris. | |
| 245 | 1 | 0 | |a Creative strategy : |b reconnecting business and innovation / |c Chris Bilton, Stephen Cummings. |
| 260 | |a Chichester, U.K. : |b John Wiley & Sons, |c 2010. | ||
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 0 | |a Images of business strategy | |
| 500 | |a Title from title screen. | ||
| 504 | |a Includes bibliographical references. | ||
| 520 | 8 | |a Annotation |b Argues that the divide between 'creative' and 'other' organizations or industries is a misconception that actually diminishes creative potential in both of these domains. This book promotes an interconnected four stage process, outlining: the six degrees of strategic innovation. | |
| 505 | 0 | |a When strategy meets creativity -- False separations and creative connections -- What is creativity? -- Uncreative strategy -- A more creative view of strategy -- Creating and discovering a creative strategy process -- I: The innovative act: discovery and creation -- The bisociations of strategic innovation -- The six outcomes of strategic innovation -- Sparking strategic innovation -- II: Strategic entrepreneurship: dilettantes and diligence -- The five angles of strategic entrepreneurship -- Three angular journeys of entrepreneurship -- III: Strategic leadership: envisioning and interacting -- Leading from the middle -- The strategic leadership keypad -- Shifting keys: leadership as envisioning and interacting -- IV: Strategic organization: focusing and loosening -- From principles of excellent organizations to organizational 'virtues' -- Seven virtues of strategic organization -- Strategic organization: where creative strategy ends (and begins again). | |
| 546 | |a English. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Strategic planning. | |
| 650 | 0 | |a Creative ability in business. | |
| 650 | 0 | |a Technological innovations. | |
| 650 | 6 | |a Planification stratégique. | |
| 650 | 6 | |a Créativité dans les affaires. | |
| 650 | 6 | |a Innovations. | |
| 650 | 7 | |a Creative ability in business |2 fast | |
| 650 | 7 | |a Strategic planning |2 fast | |
| 650 | 7 | |a Technological innovations |2 fast | |
| 650 | 7 | |a Management. |2 hilcc | |
| 650 | 7 | |a Business & Economics. |2 hilcc | |
| 650 | 7 | |a Management Theory. |2 hilcc | |
| 700 | 1 | |a Cummings, Stephen. |4 aut | |
| 776 | 0 | 8 | |i Print version: |a Bilton, Chris. |t Creative strategy. |d Chichester, West Sussex [England] : Wiley, 2010 |z 9781405180191 |w (DLC) 2009054388 |w (OCoLC)317456200 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781405180191/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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