Everywhere : comprehensive digital business strategy for the social media era /

"Put digital business strategy at the center of your business. Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A c...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Weber, Larry
Format: Électronique eBook
Langue:Inglés
Publié: Hoboken, N.J. : Wiley, ©2011.
Sujets:
Management > Social aspects.
Social media.
Internet marketing.
Information technology > Management.
Strategic planning.
Gestion > Aspect social.
Médias sociaux.
Marketing sur Internet.
Technologie de l'information > Gestion.
Planification stratégique.
social media.
BUSINESS & ECONOMICS > Strategic Planning.
Information technology > Management
Internet marketing
Management > Social aspects
Social media
Strategic planning
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