Everywhere : comprehensive digital business strategy for the social media era /

"Put digital business strategy at the center of your business. Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A c...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Weber, Larry
Format: Electronic eBook
Language:Inglés
Published: Hoboken, N.J. : Wiley, ©2011.
Subjects:
Management > Social aspects.
Social media.
Internet marketing.
Information technology > Management.
Strategic planning.
Gestion > Aspect social.
Médias sociaux.
Marketing sur Internet.
Technologie de l'information > Gestion.
Planification stratégique.
social media.
BUSINESS & ECONOMICS > Strategic Planning.
Information technology > Management
Internet marketing
Management > Social aspects
Social media
Strategic planning
Online Access:Texto completo (Requiere registro previo con correo institucional)

Internet

Texto completo (Requiere registro previo con correo institucional)

Items no disponibles

Holdings details from

Similar Items