Everywhere : comprehensive digital business strategy for the social media era /

"Put digital business strategy at the center of your business. Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A c...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Weber, Larry
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley, ©2011.
Temas:
Management > Social aspects.
Social media.
Internet marketing.
Information technology > Management.
Strategic planning.
Gestion > Aspect social.
Médias sociaux.
Marketing sur Internet.
Technologie de l'information > Gestion.
Planification stratégique.
social media.
BUSINESS & ECONOMICS > Strategic Planning.
Information technology > Management
Internet marketing
Management > Social aspects
Social media
Strategic planning
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Preface
  • Introduction
  • PART I. The Evolving Social Web. 1. The Social Enterprise: A New Source of Competitive Advantage
  • PART II. On Becoming a Social Enterprise. 2. Toward a Comprehensive Digital Business Strategy
  • 3. Building Enterprise-Wide Engagement Capability
  • 4. Developing a Digitally Driven Company: Culture, Structure, and Leadership
  • PART III. Across the Business Universe. 5. Marketing, Sales, and Service, Step 1. Organize Around Customer Engagement
  • 6 Marketing, Sales, and Service, Step 2. Converse with Your Customers
  • 7. Innovation: Commit to Openness, Speed, and Crowds
  • 8. Strategy Execution: Capitalize on What Your Organization Already Knows
  • 9. Human Capital: Expect Real-Time Resumes and Create a Twenty-First CenturyWorkplace
  • PART IV. The Future of the Social Enterprise. 10. Next
  • Notes
  • Index.

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