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The top 10 things you must know about measuring ROI on social media marketing /

Skills, facts, strategies, techniques...whatever it takes! FT Press's quick new Top 10s bring together the 10 most crucial things you MUST know to get great results, right now! Ten powerful techniques and crucial insights for measuring social media ROI--and optimizing it! When you think about i...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Turner, Jamie, 1961-
Autres auteurs: Shah, Reshma, 1964-
Format: Électronique eBook
Langue:Inglés
Publié: Upper Saddle River, N.J. : FTPress Delivers, ©2011.
Sujets:
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)
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Résumé:Skills, facts, strategies, techniques...whatever it takes! FT Press's quick new Top 10s bring together the 10 most crucial things you MUST know to get great results, right now! Ten powerful techniques and crucial insights for measuring social media ROI--and optimizing it! When you think about it, the only truly important social media metric is good old return on investment (ROI). Everything else--traffic, comments, followers, leads--is just a stop along the way. Without positive ROI, there's really no reason to run a social media campaign. Here are ten things you must know to measure the effectiveness of social marketing....
Description matérielle:1 online resource ([6] pages)
ISBN:9780132685573
0132685574