Why customers really buy : uncovering the emotional triggers that drive sales /

The emotional-trigger research you conducted revealed critical, sophisticated and powerful insights that provided a valuable roadmap to the successful turnaround of our company." -Pamela Forbes Lieberman, former CEO, True Value Company "The research you conducted for us has provided insigh...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Goodman, Linda, 1948-
Other Authors: Helin, Michelle
Format: Electronic eBook
Language:Inglés
Published: Franklin Lakes, NJ : Career Press, ©2009.
Subjects:
Consumer behavior.
Marketing > Psychological aspects.
Consommateurs > Comportement.
Marketing > Aspect psychologique.
BUSINESS & ECONOMICS > Consumer Behavior.
Marketing & Sales.
Commerce.
Business & Economics.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Part I Discovering the Power of Emotion
  • Part II Putting Emotional Triggers to Work-Sales
  • Part III Putting Emotional Triggers to Work-Marketing
  • Part IV Putting Emotional Triggers to Work-Customer Relationships
  • Part V Integrating Emotional Logic.

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