Trust Agents : Using the Web to Build Influence, Improve Reputation, and Earn Trust.

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The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition. Today's online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. In Trust Agent...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Brogan, Chris
Other Authors: Smith, Julien
Format: Electronic eBook
Language:Inglés
Published: Hoboken : John Wiley & Sons, 2010.
Subjects:
Internet marketing.
Online social networks > Economic aspects.
Social media > Economic aspects.
Marketing sur Internet.
Réseaux sociaux (Internet) > Aspect économique.
Médias sociaux > Aspect économique.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Internet marketing
Social media > Economic aspects
Social networking > Economic aspects.
Electronic books.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust (Revised and Updated); Contents; Acknowledgments; Introduction; Chapter 1: Trust, Social Capital, and Media; Chapter 2: Make Your Own Game; Chapter 3: One of Us; Chapter 4: The Archimedes Effect; Chapter 5: Agent Zero; Chapter 6: Human Artist; Chapter 7: Build an Army; Chapter 8: The Trust Agent; Chapter 9: What's Next; Index.

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