Creating Breakthrough Products : Innovation from Product Planning to Program Approval.

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Cagan, Jonathan (Author), Vogel, Craig M. (Author)
Format: Electronic eBook
Language:Inglés
Published: Upper Saddle River : Old Tappan : FT Press Pearson Education [distributor] Oct. 2001
Subjects:
New products.
Production planning.
Product management.
Marketing research.
Production > Planification.
Produits commerciaux > Gestion.
Marketing > Recherche.
Marketing research
New products
Product management
Production planning
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