When the headline is you : an insider's guide to handling the media /

A former journalist's tips and guidance on how to deal with traditional online media. Former award-winning journalist Jeff Ansell provides a how-to guide for executives and other professionals whose high-visibility requires frequent interviews with the media. Drawn from his workshops at Harvard...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Ansell, Jeff, 1955-
Other Authors: Leeson, Jeffrey, 1969-
Format: Electronic eBook
Language:Inglés
Published: San Francisco : Jossey-Bass, 2010.
Series:J-B international association of business communicators ; 10
Subjects:
Public relations.
Publicity.
Interviewing in mass media.
Public Relations
Advertising
Relations publiques.
Publicité.
Interviews (Médias)
public relations.
advertising.
BUSINESS & ECONOMICS > Public Relations.
Interviewing in mass media
Public relations
Publicity
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • When the Headline Is You: An Insider's Guide to Handling the Media; Contents; Foreword; Introduction; Chapter 1: WHAT IS NEWS?; Chapter 2: YOU ARE THE STORY; Chapter 3: HOW TO ADMIT BAD NEWS; Chapter 4: CRAFTING COMPELLING MESSAGES; Chapter 5: DELIVERING YOUR MESSAGE; Chapter 6: WHEN THE GOING GETS TOUGH; Chapter 7: TWENTY WHAT-IFS; Appendix: Media Messaging Toolkit; Notes; Acknowledgments; The Authors; Index.

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