Marketing in the public sector : a roadmap for improved performance /

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Kotler, Philip
Other Authors: Lee, Nancy, 1932-
Format: Electronic eBook
Language:Inglés
Published: Upper Saddle River, N.J. : Wharton School Pub., ©2007.
Subjects:
Ellipses-Marketing
Government productivity.
Public administration > Citizen participation.
Administrative agencies > Management.
Administrative agencies > Citizen participation.
Administration publique > Productivité.
Administration publique > Participation des citoyens.
Administration publique > Gestion.
POLITICAL SCIENCE > Public Affairs & Administration.
Administrative agencies > Citizen participation
Administrative agencies > Management
Government productivity
Public administration > Citizen participation
Öffentlicher Sektor
Öffentlicher Sektor > Marketing.
Öffentlicher Sektor > Effizienz.
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