Emerging business online : global markets and the power of B2B internet marketing /
In this first comprehensive guide to Internet B2B marketing in emerging markets, the authors introduce their proprietary ebocube ("Emerging Business Online") approach: a comprehensive, applications-oriented method that covers every stage of the marketing process. Using their framework and...
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Fawzy, Lara, 1981- |
Otros Autores: | Dworski, Lucas, 1980- |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Upper Saddle River, N.J. :
FT Press,
©2011.
|
Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
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