Breakthrough! : a 7-step system for developing unexpected and profitable ideas /

Finally a user's guide for thinking outside the box.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Kurnit, Paul
Other Authors: Lance, Steve
Format: Electronic eBook
Language:Inglés
Published: New York : American Management Association, ©2011.
Subjects:
Creative ability in business.
Success in business.
Marketing > Management.
Créativité dans les affaires.
Succès dans les affaires.
Marketing > Gestion.
BUSINESS & ECONOMICS > Workplace Culture.
BUSINESS & ECONOMICS > Corporate Governance.
BUSINESS & ECONOMICS > Leadership.
BUSINESS & ECONOMICS > Organizational Development.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Introduction; Acknowledgments; Overview: What's a Big Idea?; Step 1: Put an End to Business as Usual; Step 2: Get Business Buy-In; Step 3: Organize the Team and Process; Step 4: Land on the Big Idea; Step 5: Build Momentum for the Idea; Step 6: Develop the Plan; Step 7: The Launch; Index; About the Authors.

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