The essential persona lifecycle : your guide to building and using personas /

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Personas play an essential role in the development of successful products. Without creating profiles of target customers and studying them throughout your product development lifecycle, it's impossible to truly understand user need, context, and pain points. The Essential Persona Lifecycle is a...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Adlin, Tamara
Other Authors: Pruitt, John
Format: Electronic eBook
Language:Inglés
Published: Burlington, Mass. : Morgan Kaufmann Publishers, ©2010.
Subjects:
Product management.
New products.
Research, Industrial.
Produits commerciaux > Gestion.
Recherche industrielle.
Online Access:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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