Marketing your new business /

This Element is an excerpt from The Truth About Starting a Business (9780137144501), by Bruce R. Barringer. Available in print and digital formats. The three realities you must understand to create a winning marketing plan. Marketing is one area where hard work and ingenuity can make up for a lack o...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Barringer, Bruce R.
Autor Corporativo: FT Press
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Upper Saddle River, N.J. : FTPress Delivers, Ã2011.
Colección:FTPress Delivers elements.
Temas:
New business enterprises.
Entrepreneurship.
Small business.
Marketing.
Nouvelles entreprises.
Entrepreneuriat.
entrepreneurs.
marketing.
BUSINESS & ECONOMICS / Industrial Management.
BUSINESS & ECONOMICS / Management.
BUSINESS & ECONOMICS / Management Science.
BUSINESS & ECONOMICS / Organizational Behavior.
Electronic resource.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Cover13;
  • Marketing Your New Business
  • Make Your Marketing Efforts Consistent with Your Mission
  • Know Your Customers
  • Learn About the Full Array of Marketing Techniques That Are Available
  • Segmenting the Market and Selecting a Target Market
  • Segmenting the Market
  • Selecting a Target Market
  • Endnotes.

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