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The science of influence : how to get anyone to say yes in 8 minutes or less! /
Get customers, clients, and co-workers to say "yes!" in 8 minutes or less. This revised second edition by a leading expert of influence continues to teach a proven system of persuasion. Synthesizing the latest research in the field of influence with real-world tested experiences, it presen...
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Hoboken, N.J. :
Wiley,
©2011.
|
| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |
Table of Contents:
- Influencing others to change
- The first four seconds
- The delta model of influence
- Credibility : the pivot point of persuasion
- The new principles of influence
- Introduction to omega strategies
- Framing principles, persuasion techniques & influential strategies
- Applying the laws of influence
- The influential secret of oscillation
- Mind reading : how to know what they are thinking
- I'll think about it
- How the their brain buys ... you!
- "I will do the work for you" : magic words that unlock minds
- The power of thinking without thinking
- Influence in sales and marketing online in the real world
- The problem and opportunity of memory influence
- Women : influencing women to buy.