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The science of influence : how to get anyone to say yes in 8 minutes or less! /

Get customers, clients, and co-workers to say "yes!" in 8 minutes or less. This revised second edition by a leading expert of influence continues to teach a proven system of persuasion. Synthesizing the latest research in the field of influence with real-world tested experiences, it presen...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Hogan, Kevin
Format: Electronic eBook
Language:Inglés
Published: Hoboken, N.J. : Wiley, ©2011.
Edition:2nd ed.
Subjects:
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Influencing others to change
  • The first four seconds
  • The delta model of influence
  • Credibility : the pivot point of persuasion
  • The new principles of influence
  • Introduction to omega strategies
  • Framing principles, persuasion techniques & influential strategies
  • Applying the laws of influence
  • The influential secret of oscillation
  • Mind reading : how to know what they are thinking
  • I'll think about it
  • How the their brain buys ... you!
  • "I will do the work for you" : magic words that unlock minds
  • The power of thinking without thinking
  • Influence in sales and marketing online in the real world
  • The problem and opportunity of memory influence
  • Women : influencing women to buy.