The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change /

"Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Aaker, Jennifer Lynn
Other Authors: Smith, Andy, 1968-, Adler, Carlye
Format: Government Document Electronic eBook
Language:Inglés
Published: San Francisco : Jossey-Bass, ©2010.
Edition:1st ed.
Subjects:
Internet marketing > Political aspects.
Social media > Political aspects.
Internet > Social aspects.
Social entrepreneurship.
Social responsibility of business.
Social change.
Marketing sur Internet > Aspect politique.
Médias sociaux > Aspect politique.
Internet > Aspect social.
Entrepreneuriat social.
Entreprises > Responsabilité sociale.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Internet > Social aspects
Social change
Social entrepreneurship
Social media > Political aspects
Social responsibility of business
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • The dragonfly body: the system that keeps it airborne
  • Wing 1: Focus: How to hatch a goal that will make an impact
  • Wing 2: Grab attention: How to stick out in an overcrowded, overmessaged, noisy world
  • Wing 3: Engage: How to make people connect with your goal
  • Wing 4: Take action: How to empower others, enable them and cultivate a movement
  • Onward and upward: You're flying! Now what?
  • The dragonfly ecosystem.

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