The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change /

"Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect...

Description complète

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Aaker, Jennifer Lynn
Autres auteurs: Smith, Andy, 1968-, Adler, Carlye
Format: Publication officielle Électronique eBook
Langue:Inglés
Publié: San Francisco : Jossey-Bass, ©2010.
Édition:1st ed.
Sujets:
Internet marketing > Political aspects.
Social media > Political aspects.
Internet > Social aspects.
Social entrepreneurship.
Social responsibility of business.
Social change.
Marketing sur Internet > Aspect politique.
Médias sociaux > Aspect politique.
Internet > Aspect social.
Entrepreneuriat social.
Entreprises > Responsabilité sociale.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Internet > Social aspects
Social change
Social entrepreneurship
Social media > Political aspects
Social responsibility of business
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)

Internet

Texto completo (Requiere registro previo con correo institucional)

Items no disponibles

Informations d'exemplaires de

Documents similaires