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The social media bible : tactics, tools, and strategies for business success /
"The bestselling bible for social media is now completely revised and updated!. The Social Media Bible, Second Edition (www.TSMB2.com) is the most comprehensive resource that transforms the way corporate, small business, and non-profit companies use social media to reach their desired audiences...
| Cote: | Libro Electrónico |
|---|---|
| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Hoboken, N.J. :
Wiley,
©2010.
|
| Édition: | 2nd ed. |
| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |
Table des matières:
- What is social media?
- Say hello to social networking
- Everyone's a publisher
- It's not your father's email
- The world of web pages
- The internet forum
- The ubiquitous blog
- The wisdom of the wiki
- A picture is worth a thousand words (photo sharing)
- Talking about the podcast (audio create)
- Got audio? (audio sharing)
- Watch out for vlogs (video create)
- Got video (video sharing)
- Thumbs up for microblogging
- Live from anywhere, it's livecasting
- Virtual worlds, real impact
- Gaming the system : virtual gaming
- RSS, really simple syndication made simple
- Spotlight on search (search engine optimization)
- Marketing yourself (search engine marketing)
- The formidable fourth screen (mobile)
- Let the conversation begin (interpersonal)
- Social networks
- Publish
- Photo
- Audio
- Video
- Microblogging
- Livecasting
- Virtual worlds
- Gaming
- Productivity applications
- Aggregators
- RSS
- Search
- Mobile
- Interpersonal
- Analyze your existing media
- The social media trinity
- Integrate strategies
- Identify resources
- implement and measurement.