The business of iPhone app development : making and marketing apps that succeed /

The phenomenal success of the iPhone and the iPod touch has ushered in a "gold rush" for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales long...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Wooldridge, Dave
Otros Autores: Schneider, Michael (Lawyer and software developer)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Apress : Distributed to the Book trade worldwide by Springer-Verlag New York, ©2010.
Temas:
Application software > Development.
Application software > Marketing.
iPhone (Smartphone) > Programming.
Logiciels d'application > Développement.
iPhone (Téléphone intelligent) > Programmation.
COMPUTERS > Software Development & Engineering > Project Management.
Informatique.
Application software > Development
Application software > Marketing
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Title Page; Copyrigh Page; Contents at a Glance; Table of Contents; Foreword; About the Authors; About the Technical Reviewer; Acknowledgments; Chapter 1 Seeing the Big Picture in a Crowded App Store Marketplace; Chapter 2 Doing Your Homework: Analyzing iPhone App Ideas and Performing Competitive Research; Chapter 3 Protecting YourIntellectual Property; Chapter 4 Your iPhone App Is Your Most Powerful Marketing Tool; Chapter 5 Money for Nothing: When It Pays to Be Free; Chapter 6 Exploring New Business Models with In-App Purchase and Affiliate Programs.

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