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The business of iPhone app development : making and marketing apps that succeed /
The phenomenal success of the iPhone and the iPod touch has ushered in a "gold rush" for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales long...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Apress : Distributed to the Book trade worldwide by Springer-Verlag New York,
©2010.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Wooldridge, Dave. | |
| 245 | 1 | 4 | |a The business of iPhone app development : |b making and marketing apps that succeed / |c Dave Wooldridge with Michael Schneider. |
| 260 | |a New York : |b Apress : |b Distributed to the Book trade worldwide by Springer-Verlag New York, |c ©2010. | ||
| 300 | |a 1 online resource (xiv, 393 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file |b PDF |2 rda | ||
| 505 | 0 | |a Title Page; Copyrigh Page; Contents at a Glance; Table of Contents; Foreword; About the Authors; About the Technical Reviewer; Acknowledgments; Chapter 1 Seeing the Big Picture in a Crowded App Store Marketplace; Chapter 2 Doing Your Homework: Analyzing iPhone App Ideas and Performing Competitive Research; Chapter 3 Protecting YourIntellectual Property; Chapter 4 Your iPhone App Is Your Most Powerful Marketing Tool; Chapter 5 Money for Nothing: When It Pays to Be Free; Chapter 6 Exploring New Business Models with In-App Purchase and Affiliate Programs. | |
| 520 | |a The phenomenal success of the iPhone and the iPod touch has ushered in a "gold rush" for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business. | ||
| 588 | 0 | |a Print version record. | |
| 542 | |f Copyright © Apress |g 2010 | ||
| 506 | |a University staff and students only. Requires University Computer Account login off-campus. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Application software |x Development. | |
| 650 | 0 | |a Application software |x Marketing. | |
| 650 | 0 | |a iPhone (Smartphone) |x Programming. | |
| 650 | 6 | |a Logiciels d'application |x Développement. | |
| 650 | 6 | |a iPhone (Téléphone intelligent) |x Programmation. | |
| 650 | 7 | |a COMPUTERS |x Software Development & Engineering |x Project Management. |2 bisacsh | |
| 650 | 7 | |a Application software |x Development. |2 blmlsh | |
| 650 | 7 | |a Application software |x Marketing. |2 blmlsh | |
| 650 | 7 | |a iPhone (Smartphone) |x Programming. |2 blmlsh | |
| 650 | 7 | |a Informatique. |2 eclas | |
| 650 | 7 | |a Application software |x Development |2 fast | |
| 650 | 7 | |a Application software |x Marketing |2 fast | |
| 700 | 1 | |a Schneider, Michael |c (Lawyer and software developer) | |
| 773 | 0 | |t Springer eBooks | |
| 776 | 0 | 8 | |i Print version: |a Wooldridge, Dave. |t Business of iPhone app development. |d New York : Apress : Distributed to the Book trade worldwide by Springer-Verlag New York, ©2010 |z 9781430227335 |z 1430227338 |w (OCoLC)436031296 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781430227335/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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