Return on engagement : content, strategy, and design techniques for digital marketing /

Achieve the return on engagement that you seek with integrated strategies for honing and maintaining online relationships through personal interaction and compelling digital content. You get specific techniques for Web page optimization, credibility-based design, keyword targeting, viral video, cont...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Frick, Tim
Format: Électronique eBook
Langue:Inglés
Publié: Boston, Mass. : Focal Press, ©2010.
Sujets:
Internet marketing.
Social media > Marketing.
Strategic planning.
Marketing sur Internet.
Planification stratégique.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Internet marketing
Strategic planning
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