Cita APA (7a ed.)

Pigues, D. K., & Alderman, J. D. (2010). Winning with customers: A playbook for B2B. Wiley.

Cita Chicago Style (17a ed.)

Pigues, D. Keith, y Jerry D. Alderman. Winning with Customers: A Playbook for B2B. Hoboken, N.J.: Wiley, 2010.

Cita MLA (8a ed.)

Pigues, D. Keith, y Jerry D. Alderman. Winning with Customers: A Playbook for B2B. Wiley, 2010.