Technology entrepreneurship : creating, capturing, and protecting value /

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Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineerin...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Duening, Thomas N.
Autres auteurs: Hisrich, Robert D., Lechter, Michael A.
Format: Électronique eBook
Langue:Inglés
Publié: Burlington, MA : Academic Press, ©2010.
Sujets:
Technological innovations > Economic aspects.
High technology industries > Management.
Entrepreneurship.
Intellectual property.
New business enterprises > Management.
Innovations > Aspect économique.
Industries de pointe > Gestion.
Entrepreneuriat.
Propriété intellectuelle.
Nouvelles entreprises > Gestion.
entrepreneurs.
intellectual property.
TECHNOLOGY & ENGINEERING > Automation.
Entrepreneurship
High technology industries > Management
Intellectual property
New business enterprises > Management
Technological innovations > Economic aspects
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)
Table des matières:
  • Fundamentals of business and economics
  • Legal structure and capital
  • Intellectual property and contracts
  • Technology venture strategy and operations
  • Managing risk and career development.

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