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Built to Love : Creating Products That Captivate Customers.
Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices only to find that they fail to light up the marketplace. Or firms re...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Autres auteurs: | , |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
San Francisco :
Berrett-Koehler Publishers,
2010.
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| Collection: | BK business book.
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| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |
Table des matières:
- Contents; Foreword; Preface; Introduction: Energizing the Marketplace; Chapter 1 Product Emotions; Chapter 2 Profitability of Emotions; Chapter 3 The High-Emotion Index: Stock Market Gains from Emotion; Chapter 4 The Paths to Emotion; Chapter 5 Supported Emotions: The Key to Today's Leading Products; Chapter 6 Product Emotion Strategy; Chapter 7 The Emotion of Form and Touchpoints to Create It; Chapter 8 Meeting Societal Needs: Positive Roles for Emotion; Chapter 9 Emotion's Role in Technology Products; Chapter 10 Taking Action: Transform Your Products and Brands to Captivate Customers.
- AcknowledgmentsNotes; Index; About the Authors.