Built to Love : Creating Products That Captivate Customers.

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Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices only to find that they fail to light up the marketplace. Or firms re...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Boatwright, Peter
Autres auteurs: Cagan, Jonathan, 1961-, Sturgess, Donna
Format: Électronique eBook
Langue:Inglés
Publié: San Francisco : Berrett-Koehler Publishers, 2010.
Collection:BK business book.
Sujets:
New products.
Product management.
Customer relations > Management.
Produits commerciaux > Gestion.
BUSINESS & ECONOMICS > Development > Business Development.
BUSINESS & ECONOMICS > Marketing > Research.
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)

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