Built to Love : Creating Products That Captivate Customers.

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Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices only to find that they fail to light up the marketplace. Or firms re...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Boatwright, Peter
Other Authors: Cagan, Jonathan, 1961-, Sturgess, Donna
Format: Electronic eBook
Language:Inglés
Published: San Francisco : Berrett-Koehler Publishers, 2010.
Series:BK business book.
Subjects:
New products.
Product management.
Customer relations > Management.
Produits commerciaux > Gestion.
BUSINESS & ECONOMICS > Development > Business Development.
BUSINESS & ECONOMICS > Marketing > Research.
Online Access:Texto completo (Requiere registro previo con correo institucional)

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