Pay-per-click search engine marketing : an hour a day /

"The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Szetela, David, 1954-
Other Authors: Kerschbaum, Joseph, 1976-
Format: Electronic eBook
Language:Inglés
Published: Indianapolis, Ind. : Wiley, ©2010.
Series:Serious skills.
Subjects:
Internet marketing.
Internet advertising.
Web search engines.
Marketing sur Internet.
Publicité sur Internet.
Moteurs de recherche sur Internet.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Internet advertising
Internet marketing
Web search engines
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • The art and science of PPC advertising
  • How the PPC machine works
  • Core PPC skills and objectives
  • Month 1 : research keywords and establish campaign structure
  • Month 2 : create great PPC ads
  • Month 3 : design effective landing pages
  • Month 4 : advertise on the Google content network
  • Month 5 : launch your campaign
  • Month 6 : optimize your campaign
  • Month 7 : test ads by using advanced techniques
  • Month 8 : test and optimize landing pages
  • Month 9 : migrate your campaign to Microsoft and Yahoo!
  • Appendix A : Advanced AdWords Editor
  • Appendix B : Facebook PPC.

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