Pay-per-click search engine marketing : an hour a day /

"The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Szetela, David, 1954-
Autres auteurs: Kerschbaum, Joseph, 1976-
Format: Électronique eBook
Langue:Inglés
Publié: Indianapolis, Ind. : Wiley, ©2010.
Collection:Serious skills.
Sujets:
Internet marketing.
Internet advertising.
Web search engines.
Marketing sur Internet.
Publicité sur Internet.
Moteurs de recherche sur Internet.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Internet advertising
Internet marketing
Web search engines
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