Selling project management to senior executives : framing the moves that matter /

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Thomas, Janice, 1959-
Corporate Author: Project Management Institute
Other Authors: Delisle, Connie L., 1965-, Jugdev, Kam, 1956-
Format: Electronic eBook
Language:Inglés
Published: Newtown Square, Pa. : Project Management Institute, ©2002.
Subjects:
Project management.
Selling.
Executives.
Leadership.
Organizational change.
Persuasion (Psychology)
Administrative Personnel
Leadership
Organizational Innovation
Persuasive Communication
Program Development
Gestion de projet.
Vente.
Cadres (Personnel)
Changement organisationnel.
Communication persuasive.
selling.
executives.
Organizational change
Executives
Project management
Selling
Project Management (PM)
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Study background
  • Study methodology
  • Phase I findings : why is it difficult to sell project management to senior executives?
  • Phase II findings : demographics and practice
  • Phase II findings : how do you sell project management to senior executives?
  • Insights and future research directions
  • Appendix A. Phase I interview instrument
  • Appendix B. Phase II survey instrument
  • Appendix C. Summary tables of phase II survey data.

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