Visual language for designers : principles for creating graphics that people understand /

Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn t...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Malamed, Connie
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Beverly, Mass. : Rockport Publishers, ©2009.
Temas:
Commercial art.
Graphic arts.
Visual communication.
Graphic design (Typography)
Art publicitaire.
Arts graphiques.
Communication visuelle.
commercial art.
graphic design.
graphic arts.
ANTIQUES & COLLECTIBLES > Paper Ephemera.
DESIGN > Clip Art.
DESIGN > Graphic Arts > Branding & Logo Design.
DESIGN > Graphic Arts > Commercial & Corporate.
DESIGN > Graphic Arts > Illustration.
Commercial art
Graphic arts
Visual communication
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Introduction
  • Section I. Getting graphics : An explanation of how we process visual information
  • Section II. Principles : Organize for perception : Features that pop out ; Texture segregation ; Grouping
  • Direct the eyes : Position ; Emphasis ; Movement ; Eye gaze ; Visual cues
  • Reduce realism : Visual noise ; Silhouettes ; Iconic forms ; Line art ; Quantity
  • Make the abstract concrete : Big-picture views ; Data displays ; Visualization of information ; More than geography ; Snapshots of time
  • Clarify complexity : Segments and sequences ; Specialized views ; Inherent structure
  • Charge it up : Emotional salience ; Narratives ; Visual metaphors ; Novelty and humor.

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