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The radio station : broadcast, satellite & internet /

"This book is bible for beginning radio professionals: the complete, definitive guide to the internal workings of radio stations and the radio industry. Not only will you begin understand how each job at a radio station is best performed, you will learn how it meshes with those of the rest of t...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Keith, Michael C., 1945-
Format: Electronic eBook
Language:Inglés
Published: Burlington, Mass. ; Oxford : Focal Press, ©2010.
Edition:8th ed.
Subjects:
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • 1. State of the fifth estate
  • 2. Station management
  • 3. Programming
  • 4. Sales
  • 5. News
  • 6. Research
  • 7. Promotion
  • 8. Traffic and billing
  • 9. Production
  • 10. Engineering
  • 11. Consultants and syndicators.