Coolfarming : turn your great idea into the next big thing /

"Want to harness the power of new ideas? Become a 'coolfarmer'"--Resource description page.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gloor, Peter A. (Peter Andreas), 1961- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM American Management Association, [2011]
Temas:
Creative ability in business.
Technological innovations > Management.
New products > Management.
Créativité dans les affaires.
Innovations > Gestion.
BUSINESS & ECONOMICS > Development > Business Development.
Creative ability in business
New products > Management
Technological innovations > Management
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Machine generated contents note: 1. How Do You Turn a Cool Idea Into a Trend?
  • Four Steps of Coolfarming
  • Finding the Trendsetters
  • Growing Your Own Trends
  • Coolfarming Is More Than Managing a Project
  • Coolfarming the World Wide Web
  • Coolfarming Linux
  • 2. Swarm Creativity: The Force That Fuels Coolfarming
  • More Swarms Communicate, the Better They Perform
  • Swarm Business Beats "Black Swans"
  • Lessons from the Beehive
  • Swarm Creativity in Ghana
  • Essentials of Coolfarming and Coolhunting
  • 3. Creators: Building the Vision
  • COIN Leaders Are Not Leaders
  • Eating and Feeding Royal Jelly
  • Royal Pheromone
  • Nicholas Negroponte
  • Coolfarmers Are Coolhunters
  • How Do Leaders Get Selected?
  • Coolfarming Tourists
  • Immersing Yourself into the Swarm
  • Coolfarming a Palm Tree Plantation
  • Empowering the Community
  • Running an Internet Cafe in Ghana
  • Using the Swarm to Police the Swarm
  • Seven Guidelines for Creators
  • 4. Coins: Building the Product
  • How Picasso Created Cubism Through a COIN
  • Gain Power by Giving It Up
  • Rotating Leadership
  • Start Out as a Small Fish in a Big Pond
  • Six Guidelines for COINs
  • 5. CLNS: Teaching and Preaching the Gospel
  • Increasing Sales Through a CLN of Salespeople
  • Learning About Innovations Through the P & G Technology Entrepreneurs
  • Coolfarming in Twilight
  • Six Guidelines for CLNs
  • 6. CIN: Building the Buzz
  • Immersion Gets the Swarm to Explosion
  • LEGO Mindstorms
  • Building the Heat
  • Yummy Industries
  • From Creators to CINs
  • Illustrating the Process Through Social Networks
  • Five Guidelines for CINs
  • 7. Coolhunting: Find the Trends Through the Trendsetters
  • Coolhunting Combines the Wisdom of Crowds, Experts, and Swarms
  • Coolhunting U.S. Presidential Candidates
  • Coolhunting the Value of Brands: Looking for the End of the Federer Era.

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