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Advanced Google AdWords /
Master Google AdWords and get more out of your campaigns. What's the secret to making every pay-per-click of your Google AdWords really pay? This must-have guide-written by a Google Advanced AdWords seminar instructor-shows you exactly how to apply advanced techniques and tactics for better res...
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Hoboken, N.J. :
Wiley,
2010.
|
| Edition: | 1st ed. |
| Series: | Serious skills.
|
| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |
Table of Contents:
- Understanding search theory
- Keyword research
- Keyword tools : extracting valuable data from Google
- Writing compelling ads
- Landing pages that convert searchers into buyers
- Advanced optimization techniques
- Demystifying quality score
- Beyond text: image, video, and mobile ads
- Understanding the content network
- Advanced content network techniques
- Advanced geographic targeting
- Save time and scale accounts with the AdWords editor
- Profitable bid strategies
- Successful account organization strategies
- Testing techniques that will increase profits
- AdWords reports: how to extract actionable information
- Step by step: create and monitor your AdWords account.