Programming for TV, radio, and the Internet : strategy, development, and evaluation /

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Perebinossoff, Philippe
Other Authors: Gross, Brian, 1969-, Gross, Lynne S., Vane, Edwin T.
Format: Electronic eBook
Language:Inglés
Published: Burlington, MA : Focal Press, ©2005.
Edition:2nd ed.
Subjects:
Broadcasting > Planning.
Television programs > Planning.
Radio programs > Planning.
Webcasting > Planning.
Radiodiffusion > Planification.
Émissions télévisées > Planification.
Émissions radiophoniques > Planification.
Webdiffusion > Planification.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • The history of programming
  • Sources of television programming
  • Sources of radio and Internet programming
  • Development
  • Testing
  • Elements of successful programming
  • Influences on television programming
  • Influences on radio and Internet programming
  • Scheduling strategies for television
  • Scheduling strategies for radio and the Internet
  • Program evaluation
  • Changing and canceling programs
  • Programming ethics.

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