Programming for TV, radio, and the Internet : strategy, development, and evaluation /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Perebinossoff, Philippe
Otros Autores: Gross, Brian, 1969-, Gross, Lynne S., Vane, Edwin T.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Burlington, MA : Focal Press, ©2005.
Edición:2nd ed.
Temas:
Broadcasting > Planning.
Television programs > Planning.
Radio programs > Planning.
Webcasting > Planning.
Radiodiffusion > Planification.
Émissions télévisées > Planification.
Émissions radiophoniques > Planification.
Webdiffusion > Planification.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • The history of programming
  • Sources of television programming
  • Sources of radio and Internet programming
  • Development
  • Testing
  • Elements of successful programming
  • Influences on television programming
  • Influences on radio and Internet programming
  • Scheduling strategies for television
  • Scheduling strategies for radio and the Internet
  • Program evaluation
  • Changing and canceling programs
  • Programming ethics.

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