Facebook marketing : an hour a day /

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"The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Treadaway, Chris, 1974-
Other Authors: Smith, Mari, 1966-
Format: Electronic eBook
Language:Inglés
Published: Indianapolis : Wiley Pub., ©2010.
Subjects:
Facebook (Electronic resource)
Facebook.
Internet marketing.
Social networks > Computer network resources.
Electronic books.
Marketing sur Internet.
Livres numériques.
e-books.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Electronic books
Internet marketing
Social networks > Computer network resources
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Internet marketing 1985-2010
  • What is Facebook?
  • Develop a Facebook strategy and measure success
  • Month 1: create the plan and get started
  • Month 2: establish corporate presence with pages and groups
  • Month 3: create demand with Facebook ads
  • Month 4: advanced tactics and campaign integration
  • Customized experiences via Facebook applications
  • The analytics of Facebook
  • Organizational considerations.

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