Marketing in the age of Google : your online strategy is your business strategy /

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"In this non-technical book for executives, business owners, marketers, and product managers, search engine strategy guru Vanessa Fox-who created Google's portal for site owners, Google Webmaster Central -explains what every marketer or business owner needs to understand about how search r...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Fox, Vanessa, 1972-
Format: Électronique eBook
Langue:Inglés
Publié: Hoboken, N.J. : John Wiley & Sons, ©2010.
Sujets:
Internet marketing.
Internet searching.
Web search engines.
Marketing sur Internet.
Recherche sur Internet.
Moteurs de recherche sur Internet.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
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