Marketing in the age of Google : your online strategy is your business strategy /

Show other versions (1)

"In this non-technical book for executives, business owners, marketers, and product managers, search engine strategy guru Vanessa Fox-who created Google's portal for site owners, Google Webmaster Central -explains what every marketer or business owner needs to understand about how search r...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Fox, Vanessa, 1972-
Format: Electronic eBook
Language:Inglés
Published: Hoboken, N.J. : John Wiley & Sons, ©2010.
Subjects:
Internet marketing.
Internet searching.
Web search engines.
Marketing sur Internet.
Recherche sur Internet.
Moteurs de recherche sur Internet.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • How search has changed your business
  • How to use search data to improve your business and product strategy
  • How we search
  • Building searcher personas: opening the door to the crowd of customers you've been keeping out
  • How search engines work
  • Implementing an effective search strategy
  • Working with developers: how to turn business strategy into tech speak
  • How to cut through the data and get the actionable metrics you need
  • Social media and search
  • What's next: beyond Google.

Similar Items